What is Vlogging

What is Vlogging and Why is it So Lucrative?

Only Masterminds know, " Knowledge shared = Knowledge squared "

It’s said that change is inevitable. True to it, there have been many changes taking place in the current world, especially in the field of technology. The world is now in the new wave of technology where the internet is the new trend.
So What is Vlogging if You wonder, Let Me Explain That to you.

Social media has become common, and most celebrities and politicians use it to gain fame while others use it to tell about the untold stories behind their success.

Most of the time, influencers update their fans about their lives using Vlogs. It’s simply amazing how anyone with a camera can reach a universal audience through vlogging.

What is Vlogging and What is the Purpose of Vlogging

So What Is Vlogging?

Vlog is a name created after combining the word video and blog. A vlog is a short video, often with a journalistic style, about someone’s life recorded by the individual and narrated by the person in particular. Vlogs have existed ever since the first video was uploaded in January 2000.

In many instances, people tend to confuse a vlog and any other uploaded youtube video. The difference comes in, where the vlog is a video in most cases about someone’s story where the particular individual narrates it himself and records it himself. In contrast, other youtube videos can be recorded or narrated by another individual.

The person who records himself narrating his story is called a vlogger, and the whole process is called vlogging. In this new wave of storytelling, vlogging is a popular activity to many people since it serves many purposes.

What Is The Purpose Of vlogging?

Since a vlog is a blog in video form, it’s a tool used to share experiences and expand on topics. Some of its purposes include:

1. Businesses use it for marketing

For businesses, vlogging helps companies reach a vast market and lays out a platform for demonstrations about their products and how to use them. This way, a long-lasting connection is created with the customers or clients, and the vlogs are memorable compared to other means of reaching clients. It’s therefore easier to remember what you see than what you read.

2. Influencers use it as a channel to connect with their fans

For celebrities and influencers, vlogging is a channel through which they can have a personal connection with their supporters. Through vlogging, different individuals can narrate their stories and share with their fans their day-to-day activities.

3. Education Purposes

Vlogs are a key channel through which people are educated in the era we are currently in. After a person has uploaded a video about their different experiences and someone else listens to it, they take notes and learn lessons from the other person’s mistakes. By this, more knowledge about life is acquired. Some people share vlogs about their vacation trips, and this gives viewers ideas of places to go. One can also get knowledge about different food recipes.

These are but a few examples of the benefits of vlogging among the many. Vlogging can be a recreational activity as well as an online communication tool for different cultural interests.

Why Is Vlogging Popular?

Vlogging has become common and known to everyone. Below are some of the reasons why it has become popular:

It Connects Diverse People

Vlogging is one way through which people from different parts of the world with different cultures connect. The connection is created when conversations are generated from the videos, and it’s surprising how some bonds solidify and become of help in the future. The connections are powerful as new possibilities, and economic benefits come with it, which is why vlogging is popular.

Relatively Easy To Start

Another reason why vlogging is common is that anyone can start it anywhere and at any time. This is because it’s very easy to start as there are very few steps to be followed, and one only requires a smartphone or a camera. One only needs to have the right ideas and knowledge on how best to address their audience so that its content serves its purpose.

Read This Article

21 Vlogging Tips for Beginners Article if you are just Starting out

Relatable Content

Most vloggers have content that the audience can easily relate to. The relatable content includes everything from funny jokes and serious matters. Most cases love when one shares a story or joke that they can relate with either from a personal experience or other people’s stories.


Most people watch vlogs for recreational purposes as most vloggers nowadays ensure that their content covers all aspects, including the entertainment field, by creating fun content about their lives.

Money – Lucrative Market

A large percentage of people earn their living through vlogging, which could be the main reason why vlogging has become very popular. Many vloggers have made billions out of vlogging, which is why most people aspire to be vloggers and make a living out of it. Some of the Ways Vloggers Earn Money include ;

*Youtube advertisements


*Selling merchandise

*Affiliate marketing

You Can Read our in-depth How Vloggers Make Money Topic to Know More.

The above are some of the reasons why vlogging has become popular. There is an assurance that this will continue as the popularity has only increased with time, which guarantees a promising future for vloggers.

Final Thoughts

Vlogging is all about getting closer to people through sharing experiences, thoughts and ideas. It’s a means through which a vast world with all sorts of differences is brought together to a platform where they can share and engage in conversations, setting aside their differences. It’s important to play a role in vlogging, either as a viewer who is on the receiving end or a content creator, as it has many advantages, and you never know, there is a possibility of being one of the beneficiaries.

Only Masterminds know, " Knowledge shared = Knowledge squared "


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